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Making lemonade
Remember your grandmother’s advice about what to do when life hands you a bunch of sour lemons? This classic lesson about turning a negative into a positive can be applied quite handily to any sticky...
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Breaking down the wall
What was the last marketing campaign that got your attention? Maybe it had a great “hook,” a catchy slogan, or a jaw-dropping image. Or maybe it just followed the basic guidelines for breaking down...
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In praise of clever slogans
You see them everywhere, those little taglines designed to bring a company’s purpose to life. Some have even been set to music (remember “plop plop, fizz fizz, oh what a relief it is”?). If you’re a...
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